Hermonde has been a respected company in the field of professional coaching. Transforming the brand into an identity with a more digital approach with the focus on leadership was important. Through a hands-on workshop we were able to create a brief that made production a lot easier.
When you visit Hermonde, their unique selling product is apparent. The location of their training institute in Bennekom makes you feel like you're in a wellness center for professional coaching. That became the theme of the entire production.